“The only weapon the uninformed has in a debate against an informed opponent is the circular argument “…
– Jib Tzu – The Art of Verbal War
Wow. My last post sparked some real conversation.
If you haven’t read my last post, you can check out The Complexion of Comics.
It’s interesting to be responded to, and referenced as a solution, simultaneously…
A follower of mine on Facebook had a response to my article concerning the return of Milestone. Here are a couple of excerpts:
“Its not that black people don’t want these comics or minorities in general, its the lack of authenticity in most minority creators approach to selling the books based on our needs and behavior as a group of minorities in America. As someone who substitutes at schools where I have shown minority comics with excitement, I’ve witnessed from the shining eyes of children from 5th -8th grade school I know they want it.
Too many Minority-owned companies competing in an industry where there is not enough mainstream established creators for it to have meaning. As in this industry is so dominated by Caucasians that each time a minority creator is so called competitive that they are not building more ground to establish themselves, but rather are really lessening their appeal for it’s numbers that decide who is successful and a hot commodity in an industry.
And Milestone is only repeating a common practice by most Blacks when it comes to success, that its not understood to maintain it that you have to grow it from the community you are trying to represent instead of obtaining success and not spreading it.”
That response pissed a number of my fellow creators off. Here’s an excerpt of a response from T.A.S.K. creator Damion Gonzalez:
“You called Dwayne McDuffie, Denys Cowan, Derek Dingle and Michael Davis sellouts. You accused them of not hiring minorities. I think that Joseph Illidge, Ivan Velez, Jr., ChrissCrossX, Jason Scott Jones, Robert Washington (RIP), Eric Battle and Micheline Hess would beg to differ. Those are just the people I know. Also Michael Davis would go on to mentor and tutor scores of other including N Steven Harris! You can talk all the businesses talk you want to talk but calling those men sellouts and ignoring what they actually did to foster your lack of knowledge about what they did will not fly.”
Wildfire creator Quinn McGowan also offered this as a counter to the argument posed to the commentator:
“Perhaps doing some actual research (as has been suggested to you before) and being informed before criticizing and tagging other people in your argument based in emotion (not in fact) would behoove someone considering themselves offering suggestions to people doing the work (And clearly already offering real and workable suggestions) in this industry…”
E.P.I.C. creator Lonnie Lowe Jr. came at my man straight no chaser with his response:
“Ok, until you create or contribute something wit at least 1/16 of the importance of what Milestone did for creators of color and minority creators you need to chill.
You’re way too heavily opinionated for someone who hasn’t done one thing to push the culture forward yet you have all the answers and solutions. You lack tangibility. You have no physical evidence. You haven’t done anything creator wise other than talk and make these long-ass posts about what someone else should be doing.”
I felt what some could do is share the article on their walls to spread the word as opposed to preaching to the choir with their manifesto.
One of the points in my article is that the activation of fandom is also crucial in this equation.
Here was my response:
“For example, instead of explaining the creator’s responsibility (which as the name of this group suggests, most of us are), you could share this article on your wall in addition to other walls thereby spreading the message. Active fandom is an essential part of the cause. People do it for DC and Marvel all the time. Why not for us doing the good work as well?”
In the 20 years since Milestone ceased regular publication, this is what happened:
The Operative Network
The Glyph Awards
4 Pages 16 Bars
Exo: The Legend of Wale Williams
Legend of the Mantamaji
And, that’s just the tip of the iceberg…
The point I am making is that the solution is in practice… Right now. As stated, the widespread awareness of diversity in comics is in its infancy (in one’s estimate, only 20 years when in actuality it’s almost 30). It takes not only time, but also an active word-of-mouth audience who purchases our work and promotes it for all to succeed.
We do the promotion. We’re active on social media and have been getting exposure on mainstream and independent media outlets. We’ve got the conventions established. We’re doing our part. What we need are active, not passive, consumers.
With Print On Demand outfits like Ka-Blam, Amazon’s Createspace, IngramSpark, etc., there is no need to spend extra money to print books in all 50 states to increase awareness or availability… Anyone can buy our books, in print and digital formats, anywhere in the world. One doesn’t even have to go to the comic book store to get their books. One goes to the comic book store for a sense of community, kinda like the barbershop.
In terms of marketing, social media takes care of the wide net awareness approach (i.e. articles, posts, etc.) while conventions (if one could afford the cost of travel, housing, booth space, meals and product) handle the personal interaction and direct sales to potential fans…
In short, we as creators don’t have to reinvent the wheel.
What the consumer needs to do is click on that post, read that article, come to the cons to see cats who look like them doing this thing well and purchase the books that speak to them. Then, they need to tell their people about it and support the movement in their way.
We do it for others, but we don’t do it for ourselves. Instead of blaming the creators, why not take your fellow consumers to task? Why not shout from the rooftop about that new book you picked up that no one is hip to yet?
Why is it so hard for the consumer of color to do their part in making this grow? They do it for less… Why they scared?
With 4 Pages 16 Bars, each contributor gets access to order print copies of the book through my printers at my printing costs. In addition, they also receive a copy of the digital issue for free to sell on their websites. I’ve already implemented what you proposed… It ain’t new. That’s Cross Promotion 101.
4 Pages 16 Bars is Cross Promotion 101, a place for those who don’t know to sample what we have to offer with links to the websites of those participating so that we continue to build on the community… Emphasis on continue.
The simple fact is, everything you say Black Indie Creators should be doing, we are doing. What you, the fans, need to do is stop and take a look.